Old-school direct mail attracting younger fans

old_schoolWell, well. What do we have here?  Target Marketing cites research from Epsilon Targeted that calls direct mail “…the top choice of consumers for brand communications in almost every category, including household products and services, insurance and financial.” It even applies to GenYers and Millennials. You can be certain I’ll be sharing this asap with my customers. How about you?

See the full Target Marketing article.

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