Not mobile? Then don’t call yourself responsive. That’s pretty much the marketing mantra of 2013. Companies that haven’t added mobile devices to their media mix are going to be left in the digital marketing dust.
Today, do yourself a big favor. See how your website performs on smartphones or tablets. If it’s chopped up, incomplete, or slow to load, get thyself to a website professional right now.
More people are searching the Web via mobile devices than they are with desk computers or laptops. If you give surfers any reason to give up on you — delays or poor mobile presentation, to name a few — they will.
Web searchers have very little patience, even for the best of page presentations. Give them something that’s engaging, relevant, and easy to capture.
If you really want to be a customer-centric, responsive organization, you have no other choice than to be mobile-friendly. End of story.
Related reading: Becoming Responsive in 2013 (ClickZ)