Do you have an ‘innie’ … or an Audi?

Audi’s Super Bowl ad shows how a brand can “rub off” on the consumer. Watch the kid head to the prom all alone … make a bold move … and come out ‘shining.’

While the story arc is the stuff of advertising fiction, the fact is, Audi isn’t entirely full o’ gas. reports that our brand associations can make us feel and act differently — and inject a new (if temporary) vibe to our personalities. Brand marketing, done well, connects with us at a visceral, subconscious level in ways we’d have trouble to even describe. It just is.

So, if you’re ever feeling insecure or introverted, just take one Audi and call me in the morning.


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