I Have a Stomach Ache!

I was at the gym this morning when I heard one guy say to another guy, “Happy Holidays.” From his tone, he might as well as been saying, “I have a stomach ache.” Okay, maybe it wasn’t quite that bad, but I mean his tone was, to be fair, flat, monotonous, thoroughly unconvincing. It was…

RIP: World?

Think about this. What if the Mayans actually got it right? What if, according to the Mayan calendar, the world were to end on December 21, 2012? What would you do with your few remaining days? Yes, it’s a hypothetical exercise (it is, right?), that many of us are too hard-pressed, too preoccupied, or frankly,…

A 4-letter word for “self-employed?”

I knew that starting my own marketing and copywriting business would be very hard and all-consuming. I knew it was coming and I was ready for it. Hey, I’m all in! And I knew I’d have to sacrifice certain benefits of being employed by someone else — little perks, like healthcare coverage and a salary….

2013 – Leap Year

I know — 2013, a Leap Year? Wasn’t 2012 a Leap Year? And by all calendars not Mayan, are we not to expect another one before 2016? But for me — and I dare say — for many other American Baby Boomers (ABBs), 2013 can be realistically considered a Leap Year. And I’ll explain why….

Alex Keaton All Grown Up

I’m still in awe after hearing the remarkable words and inspiring story of Michael J. Fox last night at Lowell (MA) Memorial Auditorium. Featured speaker at the annual Middlesex Community College Celebrity Series, Fox offered a look back at his life in a speech which was equal parts humorous and heartbreaking — but always riveting….

Sir Walter Scott and Me

Are you aware of the origins of the word “freelance?” I certainly wasn’t. Though that hardly has kept me from idly tossing the word around for the past, oh, 30 years. Of course, I know what “freelance” means, especially as it pertains to the creative and graphics arts industries. I’ve worked with countless freelance writers,…

Are you dis-contented?

I know, I know. Everybody and their uncle is doing content marketing … except you. You’re getting a bit nervous that you and your company are falling behind the marketing curve. Or, you wonder what your company could possibly have to talk about in the language of content marketing. Do you have anything to offer…

Old-school direct mail attracting younger fans

Well, well. What do we have here?  Target Marketing cites research from Epsilon Targeted that calls direct mail “…the top choice of consumers for brand communications in almost every category, including household products and services, insurance and financial.” It even applies to GenYers and Millennials. You can be certain I’ll be sharing this asap with…

Just Breathe

A couple of great tips for just chilling out to boost work productivity are to be found in a recent Open Forum blog, Improve Your Mental Toughness in 2 Minutes. My two favorites, though, are these: “Keep a success log. … Ask what three things did [you] do well today? Take credit for success, since…

Do you love me?

“Like” is nice. But love is grand. Brands are learning that their most loyal customers truly love them. They go way beyond just buying the products.They simply relish the feeling of using, wearing, driving, eating, watching, interacting in any way with their “loved” ones. Are your customers showing you the love? Here are “5 Ways…