Do you have an ‘innie’ … or an Audi?

Audi’s Super Bowl ad shows how a brand can “rub off” on the consumer. Watch the kid head to the prom all alone … make a bold move … and come out ‘shining.’ While the story arc is the stuff of advertising fiction, the fact is, Audi isn’t entirely full o’ gas. Neuromarketing.com reports that our brand…

Does Social Media Make Sense for Every Company?

Some small to medium size companies are doing quite well, thank you, without social media. So says a post that originally appeared on the American Express OPEN Forum and was later reposted in Mashable. The author looks at 10 small to medium size companies that have been very successful without social media marketing. For some, like pharma and medical firms,…

Marketers, We Have a Problem.

As marketers and advertisers, our credibility among potential customers — i.e., the percent of people who deem advertising as “very accurate” is down to (are you ready?) three percent. Also, according to a report from Market research firm Lab42, 76% think that advertising claims are exaggerated. I’m a bit amazed that the numbers aren’t actually worse. Marketers,…

2013 – Leap Year

I know — 2013, a Leap Year? Wasn’t 2012 a Leap Year? And by all calendars not Mayan, are we not to expect another one before 2016? But for me — and I dare say — for many other American Baby Boomers (ABBs), 2013 can be realistically considered a Leap Year. And I’ll explain why….