Content Marketing: Real or Rubbish?

A friend of mine offers some choice words for the lexicon of modern marketing: Nonsense, Rubbish, Crap and, well, a few other salty descriptors. (I’m adhering to the principle of not posting anything that I couldn’t say to my parents, wife or kids.) But I happen to share my friend’s opinions on the matter. We’re both…

Does Social Media Make Sense for Every Company?

Some small to medium size companies are doing quite well, thank you, without social media. So says a post that originally appeared on the American Express OPEN Forum and was later reposted in Mashable. The author looks at 10 small to medium size companies that have been very successful without social media marketing. For some, like pharma and medical firms,…

Marketers, We Have a Problem.

As marketers and advertisers, our credibility among potential customers — i.e., the percent of people who deem advertising as “very accurate” is down to (are you ready?) three percent. Also, according to a report from Market research firm Lab42, 76% think that advertising claims are exaggerated. I’m a bit amazed that the numbers aren’t actually worse. Marketers,…

Are you dis-contented?

I know, I know. Everybody and their uncle is doing content marketing … except you. You’re getting a bit nervous that you and your company are falling behind the marketing curve. Or, you wonder what your company could possibly have to talk about in the language of content marketing. Do you have anything to offer…