Do you have an ‘innie’ … or an Audi?

Audi’s Super Bowl ad shows how a brand can “rub off” on the consumer. Watch the kid head to the prom all alone … make a bold move … and come out ‘shining.’ While the story arc is the stuff of advertising fiction, the fact is, Audi isn’t entirely full o’ gas. Neuromarketing.com reports that our brand…

Doing Just Vine, Thank You.

Twitter has recently introduced Vine, which is essentially the video equivalent of the 140-character tweet. It lets you post 6-second video clips, and is available as a free iOS app for your iPhone or iPod. I wasn’t entirely sure at first what you could do with video in only six seconds (or less). Then I…

Does Social Media Make Sense for Every Company?

Some small to medium size companies are doing quite well, thank you, without social media. So says a post that originally appeared on the American Express OPEN Forum and was later reposted in Mashable. The author looks at 10 small to medium size companies that have been very successful without social media marketing. For some, like pharma and medical firms,…

Marketers, We Have a Problem.

As marketers and advertisers, our credibility among potential customers — i.e., the percent of people who deem advertising as “very accurate” is down to (are you ready?) three percent. Also, according to a report from Market research firm Lab42, 76% think that advertising claims are exaggerated. I’m a bit amazed that the numbers aren’t actually worse. Marketers,…

2013 – Leap Year

I know — 2013, a Leap Year? Wasn’t 2012 a Leap Year? And by all calendars not Mayan, are we not to expect another one before 2016? But for me — and I dare say — for many other American Baby Boomers (ABBs), 2013 can be realistically considered a Leap Year. And I’ll explain why….

Old-school direct mail attracting younger fans

Well, well. What do we have here?  Target Marketing cites research from Epsilon Targeted that calls direct mail “…the top choice of consumers for brand communications in almost every category, including household products and services, insurance and financial.” It even applies to GenYers and Millennials. You can be certain I’ll be sharing this asap with…

Do you love me?

“Like” is nice. But love is grand. Brands are learning that their most loyal customers truly love them. They go way beyond just buying the products.They simply relish the feeling of using, wearing, driving, eating, watching, interacting in any way with their “loved” ones. Are your customers showing you the love? Here are “5 Ways…

5 reasons you may need a freelance copywriter

Not sure if you need a freelance copywriter? Here are five questions to ask yourself to determine if an outside writing resource could help you meet your marketing goals: Do you lack internal copywriting resources? Your company may be a startup trying to get a brand established or your product promoted, but haven’t yet taken…