Doing Just Vine, Thank You.

Twitter has recently introduced Vine, which is essentially the video equivalent of the 140-character tweet. It lets you post 6-second video clips, and is available as a free iOS app for your iPhone or iPod. I wasn’t entirely sure at first what you could do with video in only six seconds (or less). Then I…

Content Marketing: Real or Rubbish?

A friend of mine offers some choice words for the lexicon of modern marketing: Nonsense, Rubbish, Crap and, well, a few other salty descriptors. (I’m adhering to the principle of not posting anything that I couldn’t say to my parents, wife or kids.) But I happen to share my friend’s opinions on the matter. We’re both…

Does Social Media Make Sense for Every Company?

Some small to medium size companies are doing quite well, thank you, without social media. So says a post that originally appeared on the American Express OPEN Forum and was later reposted in Mashable. The author looks at 10 small to medium size companies that have been very successful without social media marketing. For some, like pharma and medical firms,…